Why Namkin?

Study has shown that in BtoB, more than 50% of the buying process happens before the act of the sale itself. Marketing has an important responsibility in the decision making of a buyer. Sometimes perceived as the cost centre, it is now evolving towards a ulture of value creation.

Marketing specifically tailored to the needs of the industry is an important factor of differentiation. In a very competitive environment, where the means of communication evolve very quickly, the connection between Marketing and Sales departments will be decisive in taking market share: selling better allows you to sell more!

The Namkin Method



MARKETING ANALYSIS

+
SOLUTION PROPOSAL

+
PROJECT MANAGEMENT



Our method is directly inspired by our field experiences in the industry.
Project engineering also applies to marketing professions and our approach is the one found in industrial projects.
OUR PROMISE
Develop marketing tools dedicated to industrialists
OUR ENGAGEMENT
Bring personalized solutions
OUR CHALLENGE
Achieve a marketing that looks like you

Fight against preconceived ideas

FOCUS
Answers from Namkin’s Founder: « Marketing is not a cost center but a culture of value creation »

COMMUNICATION IS EXPENSIVE AND DOES NOT YIELD ANYTHING

Compared to what? With what deadline? The real question is the profitability of marketing and communication actions. If they are efficient and customer-oriented, they contribute to the foundation of an image and identity specific to the company and the results will show a sustainable ROI and profitability. In the long term, the development of a brand image generates trust, and therefore growth.

MARKETING IS JUST COMMUNICATION

This is not entirely true. Communication is an integral part of marketing. This is one of the four pillars of the marketing mix. It intervenes upstream on strategic thinking and downstream on operational deployment.

MARKETING IS JUST COMMON SENSE

If only! Certainly, it is not necessary to resort to major theories or schemes to qualify the uses of customers. Marketing can and must be done in a simple and pragmatic way. On the other hand, it is necessary to adapt marketing tools to the specificities of industrial companies. At Namkin, our processes are not standard but tailored to each customer's DNA.